Skip to content

A New Look For Zippin

Alice Chan Jun 7, 2022 9:55:28 AM

We first launched Zippin to the outside world in the summer of 2018, back when our mission was to prove that checkout-free retail could be a reality and that shoppers would embrace it. Our brand identity was fitting for a seed/Series A stage startup. And our earliest customers were innovators like Americanas, Aramark, Golden 1 Center, and Lawson, all aiming to understand the potential of retail tech. Since then the world has seen a lot of changes, and now it’s time for us to change too. Today, we’re excited to share that we have begun the rollout of our sleek new brand identity.

It's the summer of 2022, and we’re seeing an ever-increasing pace of adoption of frictionless retail solutions. This has only been hastened by the last two years of a pandemic that pushed the industry to meet consumers demands for low-touch, high-speed experiences that got them in, out, and on their way, with minimal disruption, and helped to keep essential workers safe. We’ve also seen a decrease in the number of employees willing to work in frontline retail, only further hastening the need for checkout-free. A new study out of the UK and Europe reports that a whopping 21% of retail workers plan to leave their jobs.

As we contemplated updating our brand, we wanted to convey a few important elements:

  • Zippin has come of age. We work with some of the world’s biggest names in sports. We partner with global corporations (Compass Group, Aramark, SSP, etc) who are passionate about delighting their customers. And, we are no longer trying to prove that checkout-free retail works, instead we are focused on accelerating its adoption everywhere.
  • It was important that the new brand look and feel communicated a sense of ease, fluidity and effortlessness. Hence the flowing ‘ribbon’ or pathway that is featured in our logo mark.
  • We wanted to show that Zippin is of the ‘now’. Modern. Contemporary. Bold and fun. Hence the new font and color palette.

zippin_here_logoWe also understand the importance of building shopper trust, so we are introducing a new trustmark: “zippin here.” Much as you feel confident when you see the Amex, Mastercard, and Visa signs proudly displayed on a storefront, we believe in no time at all, you’ll see the ‘zippin here’ mark and know that you’re about to get the best shopping experience available.

I am incredibly proud of our new brand work, which is the culmination of many months of toiling away. Did anyone ever say that great things happen quickly? I didn’t think so.

We know that after the first time you’ve shopped at a Zippin-powered store, you’ll agree that frictionless retail experiences are the only way forward, and our new branding shows our confidence.

purple-tone-talk-future-mobile purple-tone-talk-future

Learn how Zippin can help build engaging shopping experiences for your customers, while maximizing your profits.

Sign up for our blog

We'll send you our latest posts as soon as they are published.

Leave a Comment