---
title: Tennis Fans Can Shop Checkout-Free at this year's US Open
description: The Zippin-powered AmEx store at the USTA helps fans catch all the exhilarating moments of the US Open without the hassle of checkout lines.
image: https://www.getzippin.com/hubfs/tennis2.jpg
---
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# Tennis Fans Can Shop Checkout-Free at this year's US Open
[Bonnie Milam](https://www.getzippin.com/blog/author/bonnie-milam) Aug 22, 2023, 9:00:00 AM
### Contents
[Sep 5, 2024, 5:19:28 AM Zippin Serves Up Success: Breaking Records Every Year at the US Open](https://www.getzippin.com/blog/zippin-4years-us-open) [Aug 29, 2023, 7:00:00 AM The Undeniable Convenience of Ridesharing & Checkout-Free](https://www.getzippin.com/blog/ridesharing-and-checkout-free) [Nov 13, 2023, 7:00:00 AM 🎉 Zippin Shortlisted in Three Categories for Retail Technology Innovation Hub 2023 Innovation Awards! 🏆](https://www.getzippin.com/blog/zippin-rtih2023-shortlist)
- [Tweet](https://twitter.com/share)
Get ready to witness the excitement of the 2023 US Open, a tennis extravaganza that promises thrilling matches and star-studded events. This year marks a significant milestone, celebrating 50 years of equal prize money for both men and women players. It’s a groundbreaking achievement pioneered by Billie Jean King and the US Open that changed tennis forever. The event symbolizes a convergence of personality and persistence, resonating with the charismatic champion, Billie Jean King.
The anticipation starts with the [US Open Fan Week](https://www.usopen.org/en_US/about/us_open_fan_week.html), commencing on August 22. It’s a prelude to the grand event, serving up six days of tennis magic, star-studded engagements, and family-friendly activities. With each day featuring something unique, there are many reasons to be excited. Whether you're a die-hard tennis fan or simply seeking a memorable experience, the US Open delivers on all fronts.
Highlighting the week is the "Stars of the Open" charity event, aimed at raising funds for humanitarian relief in Ukraine. Tennis enthusiasts can witness top players in action, including Carlos Alcaraz and crowd-favorite Frances Tiafoe. A series of mixed doubles matches featuring legendary players like John McEnroe, Chris Eubanks, Matteo Berrettini, Elina Svitolina, and Jessica Pegula promise dynamic matchups. “Flavor of the Open” and “Sounds of the Open” round out the festivities, with Sebastián Yatra headlining the concert on Friday, August 25.
For fans seeking more than just the action on the courts, the [American Express Shop, powered by Zippin,](https://www.youtube.com/watch?app=desktop&v=mg4iquZV2ls) offers a unique shopping experience. Situated in the South Plaza, this checkout-free store provides a seamless way to catch all the exhilarating moments of the tournament without the hassle of waiting in lines. This store is one of the many perks offered to AmEx cardholders attending the US Open. The store uses AI-powered sensors to automatically track what people buy without the need to stop at a checkout stand or self-service kiosk. This technology was also on full display during last year’s record-breaking event, where more than 776,120 fans visited the venue over two weeks.
As the 2023 US Open kicks off, the stage is set for an unforgettable tournament that embraces the values of equality, sportsmanship, and entertainment. From thrilling matches that embody the spirit of Billie Jean King's legacy to exciting off-court events, this year's US Open promises an exhilarating experience for all. Whether you're cheering for your favorite players or immersing yourself in the vibrant atmosphere, the 2023 US Open is a must-watch spectacle that celebrates the best of tennis and entertainment. And, with Zippin, you can catch every minute instead of being stuck in line.
[Zippin store](https://www.getzippin.com/blog/tag/zippin-store) [frictionless shopping](https://www.getzippin.com/blog/tag/frictionless-shopping) [AI](https://www.getzippin.com/blog/tag/ai) [sports tech](https://www.getzippin.com/blog/tag/sports-tech)
[Sep 5, 2024, 5:19:28 AM Zippin Serves Up Success: Breaking Records Every Year at the US Open](https://www.getzippin.com/blog/zippin-4years-us-open) [Aug 29, 2023, 7:00:00 AM The Undeniable Convenience of Ridesharing & Checkout-Free](https://www.getzippin.com/blog/ridesharing-and-checkout-free) [Nov 13, 2023, 7:00:00 AM 🎉 Zippin Shortlisted in Three Categories for Retail Technology Innovation Hub 2023 Innovation Awards! 🏆](https://www.getzippin.com/blog/zippin-rtih2023-shortlist)
[Previous A Rain Delay Isn't a Washout with Zippin...](https://www.getzippin.com/blog/rain-delay-isnt-a-washout)
[Next The Undeniable Convenience of Ridesharing & Checkout-Free](https://www.getzippin.com/blog/ridesharing-and-checkout-free)
 
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