---
title: About Zippin
description: Zippin makes contactless payments and smart shelf possible. Zippin's tech is convenient, safe and efficient for shop owners and shoppers.
---
[Skip to content](https://www.getzippin.com/about#main-content)
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- [Who We Serve](https://www.getzippin.com/retailers)
- [Stadiums & Arenas](https://www.getzippin.com/sports-entertainment)
- [Airport Stores](https://www.getzippin.com/airport-retail)
- [Hospitals](https://www.getzippin.com/checkout-free-hospitals)
- [College Campuses](https://www.getzippin.com/checkout-free-colleges)
- [Theme Parks](https://www.getzippin.com/checkout-free-theme-parks)
- [Workplaces](https://www.getzippin.com/checkout-free-workplaces)
- [Other Retail](https://www.getzippin.com/retailers)
- [Solutions](https://www.getzippin.com/product)
- [Zippin Walk-Up](https://www.getzippin.com/zippin-walk-up2)
- [Zippin Outdoors](https://www.getzippin.com/zippin-outdoors)
- [Zippin Micromarket Lite](https://www.getzippin.com/zippin-micromarket-lite)
- [Zippin Lane](https://www.getzippin.com/zippin-lane2)
- [Zippin Retrofits](https://www.getzippin.com/zippin-store)
- [How it Works](https://www.getzippin.com/product)
- [Platform Flexibility](https://www.getzippin.com/zippin-technology)
- [For Retailers](https://www.getzippin.com/retailers)
- [Retailers](https://www.getzippin.com/retailers)
- [Dashboard Login](https://dashboard.getzippin.com/home)
- [Technology](https://www.getzippin.com/zippin-technology)
- [Our Partners](https://www.getzippin.com/partners)
- Resources
- [Checking In Blog](https://www.getzippin.com/blog)
- [Case Studies](https://www.getzippin.com/case-studies)
- [Towson University](https://www.getzippin.com/case-studies#Towson)
- [NRG Stadium Walk-Up](https://www.getzippin.com/case-studies#NRG)
- [Tropicana Field](https://www.getzippin.com/case-studies#Rays)
- [Fort Worth Magazine - DFW](https://www.getzippin.com/case-studies#DFW)
- [Allegiant Stadium](https://www.getzippin.com/case-studies#Allegiant)
- [White papers](https://www.getzippin.com/whitepapers)
- [Checkout-Free Reshaping Retail](https://www.getzippin.com/zippin-reshaping-retail-wp)
- [The Frictionless Economy](https://www.getzippin.com/zippin-frictionless-economy)
#### White papers
- [Checkout-Free Reshaping Retail](https://www.getzippin.com/zippin-reshaping-retail-wp)
- [The Frictionless Economy](https://www.getzippin.com/zippin-frictionless-economy)
#### Case Studies
- [Towson University](https://www.getzippin.com/case-studies#Towson)
- [NRG Stadium Walk-Up](https://www.getzippin.com/case-studies#NRG)
- [Tropicana Field](https://www.getzippin.com/case-studies#Rays)
- [Allegiant Stadium](https://www.getzippin.com/case-studies#Allegiant)
- [Fort Worth Magazine (DFW)](https://www.getzippin.com/case-studies#DFW)
#### What's New
- [Zippin in the news](https://www.getzippin.com/in-the-news)
- [Media resources](https://www.getzippin.com/media-resources)
#### Blog
- [Checking In Blog](https://www.getzippin.com/blog)
- [For Shoppers](https://www.getzippin.com/shoppers)
- [Receipts](https://shop.getzippin.com/)
- [FAQs](https://www.getzippin.com/shoppers#faqs)
- [News](https://www.getzippin.com/in-the-news)
- [Zippin in the news](https://www.getzippin.com/in-the-news)
- [Media library](https://www.getzippin.com/media-resources)
- [Receipts](https://shop.getzippin.com/)
- [Let's Talk](https://www.getzippin.com/#theform)
[Receipts](https://shop.getzippin.com/) [Let's Talk](https://www.getzippin.com/#theform)
# Banishing standing in line. For good.
 
Zippin’s proprietary approach combines vision cognition technology with machine learning to accurately account for shopper behavior and product whereabouts in-store. We do this by combining inputs from overhead cameras with product tracking —and when necessary shelf sensors—for the highest level of accuracy, even in crowded stores.
## A simply better way to shop
The idea for Zippin was born when co-founder and CEO, Krishna Motukuri, was sent out to buy organic milk for his young toddler. Finding an excruciatingly long line at his favorite store, he abandoned Plan A, and ended up buying cheap milk at the local corner store. Plan B wasn't received too well at home, and he realized that there had to be a better way.
Fast forward to today. Here at Zippin we are at the forefront of the fast emerging frictionless economy. We’ve developed the next generation of checkout-free technology enabling retailers to quickly deploy frictionless shopping in their stores. We use AI, machine learning and sensor fusion technology to create the best consumer experience. Our vision is to banish checkout lines and self-checkout for good, so shoppers can zip in and out with their purchases.
Zippin was founded by industry veterans from Amazon and SRI with deep backgrounds in retail technology, AI, and computer vision. We have received venture funding from some of Silicon Valley's best known firms.
Read more about the [frictionless economy in our white paper.](https://www.getzippin.com/zippin-frictionless-economy)
## Our Vision
To become the operating system
for automated stores.
## Our Mission
To accelerate the world’s adoption
of checkout-free stores.
## Our Values
Our values serve as guiding principles that shape our culture, business strategy, and the way we interact with our customers and partners
**R:** Robust, Reliable, and Stable Systems
**A:** Accelerate innovation and execution
**C:** Customer-focused, continuous improvement
**E:** Efficiency and Expansion of our products
## Want to join our team?
Check out our careers page.
[We're hiring!](https://www.getzippin.com/careers#jobslist)
#### Company
- [About us](https://www.getzippin.com/about)
- [Careers](https://www.getzippin.com/careers)
- [In the news](https://www.getzippin.com/in-the-news)
- [Media](https://www.getzippin.com/media-resources)
#### Resources
- [Blog](https://www.getzippin.com/blog)
- [Case studies](https://www.getzippin.com/case-studies)
- [Checkout-free changing retail](https://www.getzippin.com/zippin-reshaping-retail-wp)
- [Frictionless economy](https://www.getzippin.com/zippin-frictionless-economy)
- [Retailer dashboard](https://dashboard.getzippin.com/home)
#### Stay in touch
[EULA](https://www.getzippin.com/terms-of-use) [Privacy Policy](https://www.getzippin.com/privacy) [Retailer Terms](https://www.getzippin.com/en/retailer-terms)
Copyright © 2026 Zippin.