NRG Stadium Launches 5 New Zippin Stores for 2025 Season

Just in time for the 2025 NFL season, NRG Stadium has once again expanded its partnership with Zippin, adding five new checkout-free stores and more than doubling its existing frictionless footprint. The venue now operates nine Zippin-powered stores in total—one of the largest deployments of autonomous retail in professional sports.

From the start, the team at NRG Stadium—alongside foodservice partner Aramark—has been a forward-thinking leader in reimagining the fan experience. They were among the first venues in the NFL to launch checkout-free back in 2021.

As they continued adding checkout-free stores to serve fans faster, they introduced their first Zippin Walk-Up in 2023, a hot food stand conversion that deployed in just days. On average, this frictionless hot-food stand sold 175 to 200 more of Houston’s most famous burgers per game than their Trill Burger stands across the venue. 

This latest expansion of four more Zippin Walk-Ups and a Zippin Lane reflects a shift we’re seeing across sports: frictionless retail is no longer a novelty, it’s a proven way to deliver exceptional gameday experiences to fans and drive significant performance gains for food and beverage operators. 

Zippin stores consistently outperform traditional concessions. Fans can zip in, shop, and zip out in 30 seconds or less, even during peak shopping times like just before kickoff. Zippin stores converted from traditional stands can see sales jump by 78 percent or more. Year over year, Zippin-powered stores maintain or increase these performance levels as more fans adopt checkout-free shopping each season.  

One stand-out feature of Zippin-powered stores is the ease and speed of installation. Zippin Walk-Ups and Zippin Lanes can be up and running in just days, using a minimal hardware footprint that fits almost anywhere and requires no floor drilling or construction.  

Zippin’s checkout-free platform was designed with sports in mind. There are multiple store formats, each designed to match the flow and footprint of your venue. Zippin integrates easily with existing payments, inventory, and loyalty systems so each venue can customize the fan experience. Zippin backs every store with proven accuracy and reliability, robust analytics, and ongoing support including optional white-glove gameday support offered by our customer success team.

NRG Stadium’s continued investment is proof of what’s possible with the right partner. As the NFL season kicks off, we're proud to stand alongside them to help deliver a world-class fan experience—one transaction at a time.

Want to see what Zippin can do for your stadium? Reach out here and let’s talk about how to bring checkout-free to your venue before the next season starts.