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Touchdown for NRG Stadium: Texan Traditions Scores Biggest Basket Win with Zippin Walk-Up

Bonnie Milam Jan 30, 2024 7:30:00 AM

NRG Stadium, home to the Houston Texans, clinches the title for the 2023 Zippin Award for Largest Basket in the Sports & Entertainment Category, courtesy of the Texan Traditions in section 548. One of three Zippin-powered stores at NRG Stadium, this store stands out as one of the first-ever Zippin Walk-Ups. Texan Traditions sells drinks, snacks, and a variety of hot food, including the famous Trill Burger, ranked as America’s best burger by Good Morning America

The Zippin Walk-Up quickly converts a traditional concession stand into a frictionless experience, providing unmatched convenience for sports enthusiasts. Operators keep their existing kitchens, counters, and other assets and simply add Zippin’s technology. “Belly-up” stands, which are inefficient by nature, can serve fans in just 30 seconds after being transformed into a Zippin Walk-Up. 


NRG Stadium's win in the largest average basket category highlights the success of Zippin Walk-Up. The speed and ease of shopping at a checkout-free drink lane are applied to the hot foods concession stand to achieve significantly higher throughput, leading to remarkable revenue growth. NRG Stadium chose to replace part of its counterspace with full-sized coolers to maximize drink sales.  

The Texan Traditions store stands as a testament to the future of sports venue concessions, where innovation meets convenience to enhance the overall fan experience. Congratulations!

Learn more about the Zippin Awards here.

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