Scoring Big with Zippin and the NFL: A 2023/24 Season Recap
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The 2023 NFL season is set to conclude with the Big Game at Allegiant Stadium this Sunday, February 11th. The teams are set: the defending champions Kansas City Chiefs will play the San Francisco 49ers in a game expected to attract over 200 million viewers. If this proves true, Super Bowl LVIII will be the most watched in history, blowing away last year’s record of 115 million viewers. It's going to be great!
2023/24 NFL Checkout-Free Season Recap
As we prepare for Sunday’s Big Game, it's the perfect time to reflect on the 2023/24 season. Zippin opened new stores at many NFL stadiums this season. Zippin-powered stores served over a quarter-million football fans, with guests often shopping in just 30 seconds. The stores also helped venue operators and teams significantly grow food and beverage sales versus traditional concession stands.
Some of the season highlights from the Zippin-powered stores include:
- 265,698 fans served checkout-free
- $5.45 million sales through Zippin stores
- 35-second average shopping time at a Zippin Walk-Up
Assuming Zippin saved each fan ten minutes by eliminating the checkout line:
44,000 hours of time was given back to fans
to enjoy their gameday experience!
According to a recent article, the NFL is leading the way in checkout-free adoption and Zippin is the clear leader in sports and entertainment. It’s not just about new store openings, Zippin is leading the industry in deploying innovations that revolutionize the gameday food and beverage experience for fans. Some industry-firsts include the Zippin Walk-Up (which transforms hot food stands), integration with IDmission (for age verification and payment), and checkout-free draft beer with DraftServ. These initiatives have been recognized for their important contributions to the future of retail with award nominations by Sports Business Journal and Retail Technology Innovation Hub. And that’s just our highlights through the playoffs!
Stay tuned for part 2: of this blog: Zippin’ to Victory at Super Bowl LVIII
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