---
title: 🎉 Zippin Shortlisted in Three Categories for Retail Technology Innovation Hub 2023 Innovation Awards! 🏆
description: Zippin has been shortlisted in not one, not two, but three distinct categories for the Retail Technology Innovation Hub 2023 Innovation Awards.
image: https://www.getzippin.com/hubfs/RTIH.png
---

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# 🎉 Zippin Shortlisted in Three Categories for Retail Technology Innovation Hub 2023 Innovation Awards! 🏆

[Bonnie Milam](https://www.getzippin.com/blog/author/bonnie-milam) Nov 13, 2023, 7:00:00 AM

![Zippin Walk-Up](https://www.getzippin.com/hubfs/RTIH.png)

### Contents

[Sep 27, 2023, 6:45:58 AM Zippin Brings New Innovations to Sports Venues](https://www.getzippin.com/blog/zippin-brings-new-innovations-to-sports-venues) [Oct 12, 2023, 7:00:00 AM Zippin Named an IDC Innovator for Computer Vision for Automated and Self-Checkout](https://www.getzippin.com/blog/zippin-named-idc-innovator2023) [Dec 5, 2023, 6:00:00 AM Cheers to Innovation! A Look at Checkout-free Draft](https://www.getzippin.com/blog/cheers-to-checkoutfree-draft)

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We are thrilled to share that Zippin has been shortlisted in not one, not two, but three distinct categories for *Retail Technology Innovation Hub's* 2023 Innovation Awards. Our commitment to revolutionizing the retail landscape with our checkout–free technology platform has earned us recognition in the following categories:

**Bricks and Mortar Innovation:**

Transforming tradition, [Zippin Walk-Up turned the hot foods concession stand at GEHA Field at Arrowhead Stadium into a checkout-free shopping experience. T](https://www.getzippin.com/blog/zippin-brings-new-innovations-to-sports-venues)his was the very first Zippin Walk-Up installation, an innovative approach to checkout-free that requires no construction and seamlessly integrates with existing concession stand spaces. Guests can now breeze through their shopping without waiting in lines, enhancing the overall customer journey. 

[This innovation was showcased](https://www.kmbc.com/article/chiefs-games-arrowhead-food-beverage-upgrades-2023/44953791)on a local TV channel at the beginning of this season, where Aramark pointed out it cut transaction times to under a minute. Since the launch of the first Zippin Walk-Up, many others have opened at various sports and entertainment venues. 

**Customer Experience Excellence:**

Zippin has redefined the shopping experience and delighted customers with its checkout-free platform. While our technology eliminates friction for most items, age-restricted purchases present the challenge of manual ID checks. This process is often a significant bottleneck, and prone to human error. [Zippin integrated with digital identity verification services to provide a first-of-its-kind customer experience at Empower Field at Mile High.](https://www.getzippin.com/blog/digital-id-and-checkout-free-shopping) Customers registered with IDmission look at a facial recognition screen to verify their identity. Once verified, the store’s entry gate opens, and a virtual shopping basket is created. 

**Technology Implementation of the Year (Rest of World):**

Zippin's integration with digital identification technology for age verification and payments was also nominated for technology implementation of the year. With this integration, there’s no checkout and no manual stop to verify age-restricted purchases. Instead of the frustration of waiting in long lines at traditional concessions, customers can shop in just 30 seconds without stopping, so they don’t miss any of the action. While it’s currently deployed at 9 Zippin-powered locations at Empower Field at Mile High, we see this innovation expanding due to our partnership and success to date.

This project was enabled by the Zippin Gateway, an API framework that lets retailers add new customer experiences to the Zippin platform. The integration with digital identity verification not only delivers excellent customer experiences, it solves a problem for stores – accurately confirming shopper ages. It’s challenging for staff to keep up with and comply with strict venue alcohol regulations. Having to check licenses from around the country makes this even more complicated. 

We are honored to be the exclusive contender in each of these categories and look forward to the Retail Technology Innovation Hub 2023 Innovation Awards ceremony. Thank you for your ongoing support as we continue to shape the future of retail technology! 

[future of retail](https://www.getzippin.com/blog/tag/future-of-retail) [News](https://www.getzippin.com/blog/tag/news) [announcement](https://www.getzippin.com/blog/tag/announcement) [retail tech](https://www.getzippin.com/blog/tag/retail-tech) [Zippin Walk-Up](https://www.getzippin.com/blog/tag/zippin-walk-up) [sports tech](https://www.getzippin.com/blog/tag/sports-tech)

[Sep 27, 2023, 6:45:58 AM Zippin Brings New Innovations to Sports Venues](https://www.getzippin.com/blog/zippin-brings-new-innovations-to-sports-venues) [Oct 12, 2023, 7:00:00 AM Zippin Named an IDC Innovator for Computer Vision for Automated and Self-Checkout](https://www.getzippin.com/blog/zippin-named-idc-innovator2023) [Dec 5, 2023, 6:00:00 AM Cheers to Innovation! A Look at Checkout-free Draft](https://www.getzippin.com/blog/cheers-to-checkoutfree-draft)

[Previous 2023: A Grand Slam Season for Zippin and the MLB](https://www.getzippin.com/blog/2023-mlb-zippin)

[Next The Home Run of Fan Experience: Zippin is #1 in Stadiums](https://www.getzippin.com/blog/zippin-no1-stadiums)

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